Consumers' trade-off between relationship, service package and price: An empirical study in the car industry
Year of publication: |
2003
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Authors: | Odekerken-Schröder, Gaby ; Ouwersloot, Hans ; Lemmink, Jos ; Semeijn, Janjaap |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 1-2, p. 219-242
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