Consumers' willingness to pay for ethical attributes
Year of publication: |
2014
|
---|---|
Authors: | Mai, Li-Wei |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 32.2014, 6, p. 706-721
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Attitudes | Consumer behaviour | Field research |
-
Consumers' willingness to pay for ethical attributes
Mai, Li-wei, (2014)
-
Martinez, Carmelita P., (2015)
-
Wyllie, Jessica, (2014)
- More ...
-
Mai, Li-Wei, (2006)
-
Consumers' willingness to pay for ethical attributes
Mai, Li-wei, (2014)
-
Emotions, attitudes and memorability associated with TV commercials
Mai, Li-wei, (2009)
- More ...