Consumption patterns and silver marketing: an analysis of older consumers in Malaysia
Year of publication: |
2008
|
---|---|
Authors: | Sim Ong, Fon ; Kitchen, J. Philip ; Jama, Ata T. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 26.2008, 7, p. 682-698
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market segmentation | Marketing management | Marketing opportunities | Malaysia | Older consumers | Decision making |
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