Contesting the social impact of marketing : a re-characterization of women’s fashion advertising
Barbara J. Phillips; Edward F. McQuarrie
Year of publication: |
2011
|
---|---|
Authors: | Phillips, Barbara J. ; McQuarrie, Edward F. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 11.2011, 2, p. 99-126
|
Saved in:
Saved in favorites
Similar items by person
-
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F., (2008)
-
Phillips, Barbara J., (2009)
-
Narrative and persuasion in fashion advertising
Phillips, Barbara J., (2010)
- More ...