Context effects and models of preferential choice: implications for consumer behavior
Year of publication: |
2007
|
---|---|
Authors: | Busemeyer, Jerome R. ; Barkan, Rachel ; Mehta, Shailendra ; Chaturvedi, Alok |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 7.2007, 1, p. 39-58
|
Subject: | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics |
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