Contractibility, strategy, and network dynamics : from franchising to licensing
Year of publication: |
2012
|
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Authors: | Leitmannslehner, Stefan ; Windsperger, Josef |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 19.2012, 4, p. 229-249
|
Subject: | Franchising | Lizenz | Licence | Unternehmensnetzwerk | Business network | Kompetenz | Competence | Organisationale Entscheidung | Organizational decision-making | Strategie | Strategy |
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