Convergence dynamics of consumer innovativeness vis-à-vis technology acceptance propensity : an empirical study on adoption of mobile devices
Year of publication: |
2013
|
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Authors: | Goswami, Shubham ; Chandra, Bibhas |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 12.2013, 3, p. 63-87
|
Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications |
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