Convergence marketing : strategies for reaching the new hybrid consumer
Year of publication: |
2002
|
---|---|
Authors: | Wind, Yoram ; Mahajan, Vijay |
Other Persons: | Gunther, Robert E. (contributor) |
Publisher: |
Upper Saddle River, NJ : Financial Times Prentice Hall |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
- More ...
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The network challenge : strategy, profit, and risk in an interlinked world
Kleindorfer, Paul R., (2009)
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The power of impossible thinking : transform the business of your life and the life of your business
Wind, Yoram, (2005)
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The network challenge : strategy, profit, and risk in an interlinked world
Kleindorfer, Paul R., (2009)
- More ...