Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Year of publication: |
2012
|
---|---|
Authors: | Woodside, Arch G. ; Megehee, Carol M. ; Sood, Suresh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 5, p. 594-602
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Markenführung | Brand management |
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