Coordinating international advertising
Year of publication: |
1978
|
---|---|
Authors: | Peebles, Dean M. ; Ryans jr., John K. ; Vernon, Ivan R. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 42.1978, 1, p. 28-34
|
Subject: | Werbung |
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