Coors Light in Puerto Rico: battling for local dominance in a global market
Year of publication: |
2002
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Authors: | Allio, David J. ; Allio, Robert J. |
Published in: |
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management. - Duxbury, Mass., ISSN 0094-064X, ZDB-ID 1932044. - Vol. 30.2002, 6, p. 13-17
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