Coping with athlete endorsers' immoral behavior : roles of athlete identification and moral emotions on moral reasoning strategies
Year of publication: |
March 2016
|
---|---|
Authors: | Lee, Joon Sung ; Kwak, Dae Hee ; Braunstein-Minkove, Jessica |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 2, p. 176-191
|
Subject: | moral judgment | identification | moral emotions | athlete endorsement | consumer behavior | Emotion | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Sportler | Athletes | Unternehmensethik | Business ethics | Verhaltensökonomik | Behavioral economics | Persönlichkeitspsychologie | Personality psychology | Verhalten | Behaviour |
-
Tang, Pok Man, (2022)
-
Guilt, shame, and reparative behavior : the effect of psychological proximity
Ghorbani, Majid, (2013)
-
Tang, Pok Man, (2020)
- More ...
-
Athletes' transgressions and sponsor evaluations : a focus on consumers' moral reasoning strategies
Lee, Joon Sung, (2015)
-
Lee, Joon Sung, (2016)
-
Lee, Joon Sung, (2021)
- More ...