Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency
Year of publication: |
2012
|
---|---|
Authors: | Hutchinson, Michael ; Bennett, Gregg |
Published in: |
Sport Management Review. - Elsevier, ISSN 1441-3523. - Vol. 15.2012, 4, p. 434-447
|
Publisher: |
Elsevier |
Subject: | University branding | Core values | Intercollegiate athletics |
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