Corporate Citizenship: Herausforderung für die Unternehmenskommunikation
Year of publication: |
2007
|
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Authors: | Scherer, Andreas Georg ; Baumann, Dorothée |
Published in: |
Handbuch Unternehmenskommunikation. - Wiesbaden : Gabler, ISBN 3-409-14344-0. - 2007, p. 859-873
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Öffentlichkeitsarbeit | Public relations |
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