Corporate communication and corporate marketing
Year of publication: |
2012
|
---|---|
Authors: | Illia, Laura ; Balmer, John M.T. |
Other Persons: | Illia, Laura (ed.) |
Published in: |
Corporate Communications: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 17.2012, 4, p. 415-433
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate communication | Corporate marketing | Corporate identity | Literature review |
-
An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Mohammed, Ibrahim, (2016)
-
Balmer, John M. T., (2014)
-
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann, (2021)
- More ...
-
Illia, Laura, (2012)
-
Corporate communication and corporate marketing
Balmer, John M.T., (2012)
-
Balmer, John M.T., (2013)
- More ...