Corporate communication
Year of publication: |
2013 ; 6. ed.
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Authors: | Argenti, Paul A. |
Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
Subject: | Corporate Communication |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Pätzmann, Jens, (1993)
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Fusionen : Gestalten und Kommunizieren
Henckel VonDonnersmarck, Marie-Elisabeth, (1998)
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The theory and practice of corporate communication : a competing values perspective
Belasen, Alan T., (2008)
- More ...
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Measuring the value of communication
Argenti, Paul A., (2005)
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How technology has influenced the field of corporate communication
Argenti, Paul A., (2005)
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Reputation and the corporate brand
Argenti, Paul A., (2003)
- More ...