Corporate communication or McCommunication? : considering a McDonaldization of corporate communication hypothesis
Year of publication: |
2015
|
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Authors: | Verhoeven, Piet |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 2, p. 267-277
|
Subject: | corporate communication (CorpCom) | critical research | hypotheses | McDonaldization | rationalization | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | USA | United States | Schnellgastronomie | Fast-food industry | Corporate Social Responsibility | Corporate social responsibility |
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