Corporate cultures and global brands
ed. by Albrecht Rothacher
| Year of publication: |
c2004.
|
|---|---|
| Other Persons: | Rothacher, Albrecht (contributor) |
| Publisher: |
New Jersey [u.a.] : World Scientific |
| Subject: | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Organisationswandel | Unternehmen | Weltmarke | Geschichte | Unternehmenskultur <Motiv> | Verbraucher | Psychologie | Emotionale Werbung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | VIII, 269 S 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references. - "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements Literaturangaben |
| ISBN: | 978-981-238-856-8 ; 981-238-856-7 ; 981-238856-7 |
| Classification: | Wissenschaft und Kultur allgemein: Sonstiges ; Informationsmanagement ; Kulturelle Aspekte von Wirtschaft und Arbeitswelt ; Wissenschaftliche und kulturelle Zusammenarbeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002898574