Extent: | 1 Online-Ressource (16 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Management Research, 5(3), 28-43, 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 15, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2237498 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014159623