Corporate identity : making business strategy visible through design
Wally Olins
| Year of publication: |
1989
|
|---|---|
| Authors: | Olins, Wally |
| Publisher: |
[Boston, Mass.] : Harvard Business School Press |
| Subject: | Öffentlichkeitsarbeit | Public relations | Handelsmarke | Store brand |
| Extent: | 224 S. : zahlr. Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87584-250-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000801930