Corporate intelligence and transformational marketing in the age of the Internet
Year of publication: |
2002
|
---|---|
Authors: | Trim, Peter R.J. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 20.2002, 5, p. 259-268
|
Publisher: |
MCB UP Ltd |
Subject: | Strategic marketing | Relationship marketing | Internet |
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