Corporate marketing
Year of publication: |
2006
|
---|---|
Authors: | Balmer, John M.T. ; Greyser, Stephen A. |
Other Persons: | Jenster, Per (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 40.2006, 7/8, p. 730-741
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Organizations | Marketing strategy | Corporate identity | Corporate branding | Corporate communications | Corporate image |
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