Corporate-NGO partnerships in CSR activities: why and how?

This article describes, analyzes, and explains the emergence of partnerships between corporations and non-governmental organizations (NGOs) and the ways in which corporations use such relationships as part of their corporate social responsibility (CSR) activities. Economics concepts and the management literature are reviewed, and illustrations are provided to describe such alliances and to explain their expansion. The findings show that firms engage in CSR for altruistic, defensive, and strategic reasons. The role of NGOs in these activities, as well as the related risks for both types of partners, is also explained and studied. NGOs are identified to have fundraising, stakeholder, and strategic functions in corporate-NGO partnerships. The findings also show that the main risks for NGOs, namely, a loss of credibility and legitimacy and their consequences, are related to the financial and existential dependency created by corporate-NGO partnerships.