Corporate re‐branding: is cultural alignment the weakest link?
Year of publication: |
2008
|
---|---|
Authors: | Gotsi, Manto ; Andriopoulos, Constantine ; Wilson, Alan |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 46.2008, 1, p. 46-57
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate branding | Organizational culture | Strategic alignment | Change management | Employee attitudes | Employee behaviour |
-
(2008)
-
Organizational blogging : a case study of a corporate weblog from an employee perspective
Agerdal-Hjermind, Annette, (2014)
-
The relationship between work-family conflict, stress, and work attitudes
Rabenu, Edna, (2017)
- More ...
-
Corporate re-branding: is cultural alignment the weakest link?
Gotsi, Manto, (2008)
-
Corporate re-branding: is cultural alignment the weakest link?
Gotsi, Manto, (2008)
-
Shaping the research agenda for corporate branding: avenues for future research
Melewar, T.C., (2012)
- More ...