Corporate reputation as strategic competitive advantage of manufacturing and service-based firms : multi-industry case study
Alan D. Smith; William T. Rupp; Darlene Motley
Year of publication: |
2013
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Authors: | Smith, Alan D. ; Rupp, William T. ; Motley, Darlene |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 21864925. - Vol. 14.2013, 2, p. 131-156
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