Corporate responses to consumerism pressures
Year of publication: |
1972
|
---|---|
Authors: | Aaker, David A. ; Day, George S. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 50.1972, 6, p. 114-124
|
Subject: | Verbraucherschutz | Vereinigte Staaten |
-
Himmelberg, Robert F., (1994)
-
Product-risk labeling : a federal responsibility
Viscusi, W. Kip, (1993)
-
Beauchamp, Tom L., (1988)
- More ...
-
Aaker, David A., (1998)
-
Aaker, David A., (1995)
-
Consumerism : search for the consumer interest
Aaker, David A., (1974)
- More ...