Corporate social irresponsibility and purchase intention : the mediating role of corporate reputation and consumer attitude
Juniter Kwamboka Mokua, Duke D. Obonyo
Year of publication: |
2018
|
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Authors: | Mokua, Juniter Kwamboka ; Obonyo, Duke D. |
Subject: | Consumer Attitude | Corporate Reputation | Corporate Social Irresponsibility | Purchase Intention | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
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