Corporate social responsibility and cause-related marketing : an overview
Year of publication: |
2008
|
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Authors: | Brønn, Peggy Simcic ; Vrioni, Albana Belliu |
Published in: |
Key debates and contemporary issues in nonprofit marketing. - Los Angeles [u.a.] : Sage. - 2008, p. 21-31
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Cause-Related Marketing | Cause-related marketing | Marketingtheorie | Marketing theory |
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