Corporate sponsorship of a cause: the role of identification in purchase intent
Year of publication: |
2005
|
---|---|
Authors: | Cornwell, T. Bettina ; Coote, Leonard V. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 3, p. 268-276
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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