Corporate strategy and corporate branding : reference frame and examples of integrated corporate strategic & brand management (CS&BM)
Year of publication: |
2015
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---|---|
Authors: | Schmidt, Holger J. |
Published in: |
Business architecture management : architecting the business for consistency and alignment. - Cham : Springer, ISBN 978-3-319-14570-9. - 2015, p. 35-51
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Subject: | Strategisches Management | Strategic management | Markenarchitektur | Brand architecture | Markenführung | Brand management |
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