Corporations as storytellers - stakeholders as image builders : toward impressive corporate communication
Year of publication: |
2008
|
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Authors: | Langer, Roy ; Varey, Richard J. |
Published in: |
Contemporary thoughts on corporate branding and corporate identity management. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-54314-0. - 2008, p. 205-226
|
Subject: | Öffentlichkeitsarbeit | Public relations | Stakeholder | Narrative Methode | Narrative method | Firmenimage | Corporate reputation | Interne Kommunikation | Internal communication | Corporate Social Responsibility | Corporate social responsibility |
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