Correcting the t statistic for measurement error
Year of publication: |
2012
|
---|---|
Authors: | Durvasula, Srinivas ; Sharma, Subhash ; Carter, Kealy |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 3, p. 671-682
|
Publisher: |
Springer |
Subject: | Methodology | testing of group means | Disattenuated t statistic | Composite scale scores | t statistic |
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