Correlates of the determinants of relationship marketing in the retail sector: the Nigerian case
Year of publication: |
2016
|
---|---|
Authors: | Izogo, Ernest Emeka ; Ogba, Ike-Elechi ; Nwekpa, Kenneth Chukwuma |
Published in: |
African Journal of Economic and Management Studies. - Emerald Group Publishing Limited, ISSN 2040-0713, ZDB-ID 2551402-7. - Vol. 7.2016, 1, p. 30-53
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Commitment | Relationship marketing | Trust | Retail stores | Quality services | Relational orientation | Proximity |
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