Countering Negative Country-of-Origin with Low Prices : A Conjoint Study in Vietnam
Year of publication: |
2015
|
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Authors: | Speece, Mark |
Other Persons: | Nguyen, Duc (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Vietnam | Viet Nam | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Product and Brand Management 14(1): 39-48 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2005 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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