Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times
Year of publication: |
1995
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Authors: | Coskun Samli, A. ; Shaw, Eric H. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 15.1995, 1, p. 126
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