Counting your customers from an "always a share" perspective
Year of publication: |
2011
|
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Authors: | Ma, Shaohui ; Büschken, Joachim |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 3, p. 243-257
|
Subject: | Kundenanalyse | Customer analysis | Pareto-Optimum | Pareto efficiency | Stochastischer Prozess | Stochastic process | Simulation |
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