'Country Brands' in Cultural Management : National Strategic Variable in Global Negotiations
Year of publication: |
[2008]
|
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Authors: | Vélez, Rodrigo |
Other Persons: | Licona, Winston (contributor) |
Publisher: |
[2008]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Welt | World | Verhandlungen | Negotiations | Nationalkultur | National culture | Globalisierung | Globalization | Markenimage | Brand image | Interkulturelles Management | Cross-cultural management |
Extent: | 1 Online-Ressource (18 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 15, 2005 erstellt |
Other identifiers: | 10.2139/ssrn.1313765 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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