Country image and consumer-based brand equity : relationships and implications for international marketing
Year of publication: |
2007
|
---|---|
Authors: | Pappu, Ravi ; Quester, Pascale G. ; Cooksey, Ray W. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 38.2007, 5, p. 726-745
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Internationales Marketing | International marketing |
-
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter, (2014)
-
Managing favorable product-country match in international markets : the case of "made in Gessi"
Matarazzo, Michela, (2013)
-
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca, (2013)
- More ...
-
Pappu, Ravi, (2007)
-
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
Pappu, Ravi, (2006)
-
Consumer‐based brand equity and country‐of‐origin relationships
Pappu, Ravi, (2006)
- More ...