Country image, product image and consumer purchase intention : evidence from an emerging economy
Year of publication: |
2012
|
---|---|
Authors: | Wang, Cheng Lu ; Li, Dongjin ; Barnes, Bradley R. ; Ahn, Jongseok |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 21.2012, 6, p. 1041-1051
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Kaufentscheidung | Purchase decision | China |
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