Country-of-origin and brand redeployment impact after brand acquisition
Year of publication: |
2011
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Authors: | Lee, Hsiang-Ming ; Lee, Ching-Chi |
Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 28.2011, 6 (13.9.), p. 412-421
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