Country of origin, brand image perception, and brand image structure
Year of publication: |
2008
|
---|---|
Authors: | Koubaa, Yamen |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 20.2008, 2, p. 139-155
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand awareness | Brand image | Brand management | Country of origin | Japan |
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