Country segmentation based on objective quality‐of‐life measures
Year of publication: |
2000
|
---|---|
Authors: | Peterson, Mark ; Malhotra, Naresh |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 17.2000, 1, p. 56-73
|
Publisher: |
MCB UP Ltd |
Subject: | International marketing | Market segmentation | Consumer behaviour | Standard of living |
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