COVID-19 public service advertisements through the prism of goal-framing theory
Year of publication: |
2023
|
---|---|
Authors: | Belobrovkina, Evgeniia ; Rodgers, Shelly |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 44.2023, 4, p. 497-516
|
Subject: | Coronavirus | Epidemie | Epidemic | Öffentliche Dienstleistung | Public services | Werbung | Advertising |
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