CPA Firms' Marketing Strategies: The Important Role of Alumni Relations Programs
Year of publication: |
2000
|
---|---|
Authors: | Iyer, Venkataraman M. ; Bamber, E.Michael ; Barefield, Russell M. |
Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 21.2000, 1, p. 1-8
|
Saved in:
Saved in favorites
Similar items by person
-
Auditors' Identification with Their Clients and Its Effect on Auditors' Objectivity
Bamber, E.Michael, (2007)
-
Big 5 Auditors' Professional and Organizational Identification: Consistency or Conflict?
Bamber, E.Michael, (2002)
-
Identification of accounting firm alumni with their former firm: Antecedents and outcomes
Iyer, Venkataraman M., (1997)
- More ...