Creating a market orientation : a longitudinal, multifirm, grounded analysis of cultural transformation ; Report No. 06-107
Gary F. Gebhardt, Gregory S. Carpenter and John F. Sherry, Jr.
Year of publication: |
2006
|
---|---|
Authors: | Gebhardt, Gary F. ; Carpenter, Gregory S. ; Sherry, John F. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2006, 2, p. 3-26
|
Saved in:
Saved in favorites
Similar items by person
-
Gebhardt, Gary F., (2006)
-
Gebhardt, Gary F., (2006)
-
Price skimming's unintended consequences
Gebhardt, Gary F., (2009)
- More ...