Creating and launching a challenger brand: a case study
Year of publication: |
2009
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Authors: | de Chernatony, Leslie ; Cottam, Susan Louise |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 29.2009, 1, p. 75-90
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