Creating effective marketing messages through moderately surprising syntax
Year of publication: |
2023
|
---|---|
Authors: | Atalay, A. Selin ; El Kihal, Siham ; Ellsaesser, Florian |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 5, p. 755-775
|
Subject: | marketing communication | marketing messages | natural language processing | syntactic surprise | syntax |
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