Creating enduring customer value
Year of publication: |
2022
|
---|---|
Authors: | Sheth, Jagdish N. ; Uslay, Can |
Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 8.2022, 2, p. 241-252
|
Subject: | Customer value | business | philosophy | pandemic | Kundenwert | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Coronavirus |
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