Creating images and the psychology of marketing communication
Year of publication: |
2006
|
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Other Persons: | Kahle, Lynn R. (contributor) |
Publisher: |
Mahwah, NJ [u.a.] : Erlbaum |
Subject: | Consumers' preferences | Cross-cultural studies | Consumer behavior | Imagery (Psychology) | Brand choice | Attachment behavior | Communication in marketing | Verbraucherverhalten | Aufsatzsammlung | Verbraucher | Psychologie | Markenbekanntheit | Image | Bindungstheorie <Psychologie> | Werbepsychologie | Kulturvergleich |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Werbe- und Konsumentenpsychologie : eine Einführung
Felser, Georg, (1997)
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Handbook of consumer psychology
Haugtvedt, Curtis P., (2008)
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Werbe- und Konsumentenpsychologie
Felser, Georg, (2001)
- More ...
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What motivates people to be materialistic? Developing a measure of materialism motives
Gurel‐Atay, Eda, (2020)
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Minton, Elizabeth A., (2018)
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Social values in consumer psychology
Kahle, Lynn R., (2008)
- More ...