CREATING NEW MARKET SPACE - Head-to-head competition can only net you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities
Year of publication: |
1999
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Authors: | Kim, W.Chan ; Mauborgne, Renee |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 77.1999, 1, p. 83-94
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Saved in:
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